Thank you for reaching out. Cisca will be in touch shortly — she'll get your ducks in a row.
Strategic communications and brand storytelling built on 30+ years across South Africa's leading media houses, agencies, and global brands.
Deep media relationships across print, broadcast, and digital — built over decades in South African newsrooms and PR. Getting your story told in the right places.
End-to-end communications programmes tailored to your brand's goals. Purposeful, strategic, and measurable from day one.
Monthly content calendars, copy, design coordination, and community management. Turning your channels into a real brand asset.
Press releases, advertorials, on-air copy, and brand messaging — written with precision. No filler, no fluff.
Big-picture thinking drawing from a background spanning magazine marketing, radio, and global agency work.
Generating coverage and buzz for launches, corporate events, and brand activations — handled with care.
No juniors. No layers. Every brief is handled personally by Cisca — bringing 30+ years of expertise directly to your account, every time.
Decades of genuine media relationships — not a contact list, but real connections built on trust across South Africa's media landscape.
PR measured in coverage, perception, and impact. Clear reporting and strategies that connect directly to your business goals.
We align your messaging, your audience, and your media strategy so everything moves in the same direction. Ducks in a row — literally.
From local SA brands to international names like Cotton On, G-Star RAW, and Bang & Olufsen — comfortable at every scale.
The strategic depth of a large agency with the speed and personal attention only a boutique can deliver. No red tape, just results.
Cisca Badenhorst is a Cape Town-based communications strategist with over three decades of hands-on experience across South Africa's most respected media houses, agencies, and global brands.
From her early days at Radio KFM — where she helped rebrand the station from Radio Kontrei — to seven-plus years as Account Director at Atmosphere Communications managing portfolios for Cotton On, Bang & Olufsen, Boschendal Wines, Wesgro, and more.
In April 2024 she founded Ducks In A Row: a boutique agency that brings senior-level thinking directly to every client. No juniors. No layers. Just real communications — without the fluff.
Over 30 years across radio, magazines, advertising agencies, and international PR — Cisca has done the work at every level of the industry.
Led strategy, development, and execution of PR programmes for global and South African brands. Team leadership, client liaison, budget management, and earned media.
Managed the station's full marketing strategy, brand management, corporate identity, online strategy, and events. Member of EXCO.
Managed all below-the-line activity on the Clicks account. Cell C sponsorships including Miss SA and the Sharks Rugby team.
Managed promotions across three major magazine titles, including the Huisgenoot Tempo Awards and Liedjieskryf competition.
PR and below-the-line for SA and international food and beverage brands.
PR for retail and consumer brands across the Western Cape.
Nationwide marketing and brand building for one of SA's most iconic women's magazines. Conceptualised campaigns, led a full corporate identity change.
Managed South Africa's biggest bridal competition — Bride of the Year — from sponsorship through event coordination. Wrote editorial content and managed shoot styling.
Wrote press releases and on-air copy, created presenter profiles, and played a key role in rebranding the station from Radio Kontrei to KFM.
No jargon, no hard sell — just a real conversation about your brand and what's possible.